XHOLO Wins the Inaugural AURORA Excellence Award, Bringing AI from Screens into Space

Recently, the inaugural “AURORA·AI for BUSINESS” Conference on Artificial Intelligence Applications and Tech-Finance, jointly initiated by Beihang University, University of Science and Technology of China, Zhejiang University, Peking University, and Tsinghua University, came to a successful conclusion. With its continuous innovation and industrialization practice in core Media-free Holography technologies and AI-integrated applications, XHOLO secured the Excellence Award – one of the highest honors for post-Series-A companies.

For XHOLO, this is not only an accolade but also a validation of an emerging industrial trend: as AI gains increasingly powerful “brains,” the way humans interact with it still relies on two-dimensional screens as the final presentation medium – a mode that urgently needs to be upgraded to a more natural, three-dimensional approach that better aligns with real-world interaction. Media-free Holography provides the optimal solution.

Large models have propelled AI capabilities to a new level. AI can now understand speech, interpret images, generate content, perceive environments, and is beginning to enter real-world scenarios such as automobiles, hospitals, and homes. Yet an increasingly apparent phenomenon is that while AI development has entered the era of spatial intelligence, human-computer interaction still relies on two-dimensional devices like smartphones, computers, and LCD screens. Between the digital world and the physical world, a screen always stands in the way.

In the future, truly mature spatial intelligence should not be merely “AI inside a screen” – it should be able to enter the real space where people are: visible, audible, interactive, perceptible, and seamlessly integrated with the physical environment. Media-free Holography is one of the key pathways to breaking down this barrier.

XHOLO’s self-developed Micro-channel Matrix Optical Waveguide Plate lens (MOW-PLATE®) projects digital imagery directly into the air, without requiring any physical screen. Combined with sensor systems, visual recognition, gesture and voice interaction, and AI capabilities, it enables more natural spatial interactions between humans and digital content.

The core value of this technology lies in this: information is no longer “locked” inside a screen but floats directly in the air before our eyes. Interaction no longer relies on finger tapping or menu scrolling – it can be accomplished through voice and gestures. Therefore, what XHOLO’s Media-free Holography addresses is not merely a display issue, but the question of how digital information enters physical space – transforming human-computer interaction from “operating devices” to “natural communication.”

To date, XHOLO’s Media-free Holography technology has been deployed in over 400 projects across multiple sectors, including smart healthcare, intelligent vehicles, smart homes, cultural tourism, public services, industry, scientific research, and education. But the number of deployments is not the end goal. For XHOLO, achieving aerial display is only the first step; real value creation lies in turning it into a complete product ecosystem.

Within XHOLO’s technology architecture, Media-free Holography is deeply integrated with artificial intelligence, spatial perception, voice recognition, gesture recognition, IoT, and other technologies, forming a comprehensive system that spans from “core optical components – Media-free Holography display – aerial interaction – AI intelligence – industry-specific applications.” The product form is no longer a “display” but an “AI interactive terminal in space.”

Looking ahead, XHOLO will continue to deepen R&D in foundational Media-free Holography technologies and work with industry chain partners to drive the large-scale application of “Media-free Holography + AI,” bringing spatial intelligence into every industry and making it truly tangible and within reach.