XHOLO Debuted at Kering China Innovation Day, Unlocking a New Way of Private Luxury Experience

Recently, at the 2026 Kering China Innovation Day hosted by luxury giant Kering Group, more than 30 brand executives—including Group CEO Luca de Meo and Saint Laurent CEO Cédric Charbit—along with representatives from multiple technology companies attended the event. XHOLO was invited to present its exclusive holographic display solution for jewelry, and the application potential of its Media‑free Holography technology in the luxury sector received widespread recognition.

At the Kering China Innovation Day, XHOLO showcased a holographic projection solution powered by AI gesture‑tracking technology. Without any wearable devices, three‑dimensional, lifelike images of luxury items—such as bracelets and pendants—floated in the air, clearly visible to the naked eye. Visitors could simply swipe their fingers through the air to rotate and zoom the exhibits freely, examining the sparkle of gemstones, the engraving details of metal, and the texture of chains from every angle. Every subtle craftsmanship detail was rendered with perfect clarity in mid‑air.

More than 30 senior executives, including the Group CEO and the Saint Laurent CEO, visited the XHOLO booth in person and experienced the jewelry holographic display solution firsthand. From the clarity of the floating images to the smoothness of gesture recognition, from the flexibility of scene adaptation to the feasibility of in‑store deployment, the executives engaged in in‑depth discussions with the XHOLO team. They also expressed strong recognition of the market potential of Media‑free Holography in the luxury industry.

Over the past decade, luxury brands have made significant investments in digitalization—official websites, mini‑programs, AR try‑ons, virtual showrooms—but they have never broken through the physical boundary of screens. Screens are media, but they are also barriers. They split the digital world from the physical world, placing a layer of glass or panel between customers and products. Yet the core competitiveness of luxury lies precisely in its tangible, tactile warmth and texture.

So the key question for luxury brands going digital has never been “whether to use technology,” but “what kind of technology to use.” Luxury does not reject technology; it merely rejects technology that is ostentatious, abrupt, visually dominating, or disruptive to spatial aesthetics. Media‑free Holography offers the optimal solution. Luxury items can float in space, visible to the naked eye, with smooth and natural interactions. While showcasing technology, it returns the visual focus to the products themselves, expressing product quality and brand aesthetics through a discreet digital presentation.

Looking ahead, XHOLO will continue to deepen the application of Media‑free Holography in brand display, premium retail, high‑end client services, and more. Together with more brands, we will explore a more natural, product‑respecting, and emotionally connected digital expression—so that every luxury piece can meet those who truly appreciate it, in its most authentic form.